Annual Fund vs. Annual Giving

Reblogged from The Annual Giving Network:

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The Annual Fund is a place where money goes before it’s spent on something important in the very near future.  In philanthropic cultures, it’s often viewed as a symbol of what the organization values most.  When describing it as a priority, it should always be capitalized. Annual Giving, on the other hand, is a behavior.  In philanthropic cultures, it’s viewed as an expectation and its importance is widely understood.  When the math is done right, it provides an organization with an amount of …

Well said. Simple words with very important distinctions.
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